While one might imagine that a talk about data would be dry, Ms. Ashok kept things entertaining by making connections and references to pop-culture that students were familiar with. Price personalization is the phenomenon of different customers being offered different prices based on data collected by sellers or service providers. This could include browsing behaviour, geographic data, purchasing history etc. She started by explaining the conceptual difference between discrimination and differential treatment. She brought up the golden triangle—the right to equality, right to life and right to freedom. With this context, she brought up K.S. Puttaswamy v. Union of India. That case placed the right to privacy under the right to life, which led to Ms. Ashok raising the question that, despite privacy being a fundamental right data, why were there no cases regarding privacy violations. This is because India has an enforcement problem. Due to this, despite laws existing little action actually happens.